Wella Koleston Perfect 10/16

Wella Koleston Perfect 10/16. Koleston Perfect was the world's first cream hair colourant when Wella invented it in 1950 and is still the first choice for permanent hair colour in tens of thousands of hair salons across the world. Now with a recently improved formula that gives you outstanding performance, particularly when combined with Wella's cream peroxide, Wella Welloxon, or Hair Dye Professional Perxoide which has been specially developed to get the best from Koleston Perfect. The new formula is gentle to the hair and will give it up to 69% more shine than non-coloured hair with intense, vibrant and beautifully balanced colour. There's a choice of 109 different shades across 6 colour families: Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde and Special Mix. On top of this, Wella have developed a new fruity fragrance with the freshness of springtime. This helps to mask the smell of ammonia thus making the colouring experience more pleasant for you and your clients.